WhitewaterWise would like to extend a warm welcome and heartfelt thank you to our new advertiser: Whitewater Grocery Co., also known as “GroCo.”

GroCo is working to bring a co-op or “community owned,” for-profit, full-service market to Whitewater. 

GroCo’s model includes drawing members from and serving customers within a 25-mile radius of Whitewater, while sourcing local products to sell in its store from within a 100-mile radius.

To learn more about the Whitewater Grocery Co, and the opportunities it provides, click on the company’s advertisement found below and on the cover of WhitewaterWise and Fort Atkinson Online.