By Kim McDarison
In its second year, the Whitewater “Shop Small Holiday Market” was held Saturday.
The event, which was held at Cravath Lakefront Park, in the city’s downtown area, provided a variety of activities.
Along with shopping at myriad booths which lined the walkway in the park, event-goers were treated to horse-drawn carriage rides, an activities area for children, which was held inside the park’s community building, and, of course, a visit from Santa.
Market participants also were treated to live music as performed by the Whitewater High School Carolers, who sang Christmas carols in front of the lake, and a quartet formed by University of Wisconsin-Whitewater students who performed in front of the Cravath Lakefront Park Community Building.
Additionally, in-between events and shopping, participants were invited to cozy up near a warming fire.
The event was organized by Downtown Whitewater, Inc., which is, according to its website, a “volunteer-driven organization spearheading community efforts to re-energize and enhance (the city’s historical) downtown.”
The event this year, according to Whitewater Area Chamber of Commerce Director of Membership and Operations Karin Silvius, was visited by approximately 500 people.
Silvius said traffic estimates made this year by organizers were based on the number of programs that were distributed at the event.
Market Manager of the Whitewater City Market Lisa Dawsey Smith, who also was on hand Saturday, said vendors with whom she spoke estimated that some 400 patrons arrived, noting, she said, that vendors mentioned the addition this year over last of some “new faces.” Additionally, she said, vendors interacting with her said that their sales figures were similar to those made last year.
Statistics shared with WhitewaterWise’s sister publication, Fort Atkinson Online, noted that some 300 people arrived at the event last year.
The event drew some 35 vendors this year, Silvius said. Last year, the event presented shoppers with 22 vendors.
Also different this year, complimentary horse-drawn carriage rides were offered to event-goers.
This year, three food trucks participated in the event.
Among new vendor offerings this year was that of beer, which was provided by Whitewater-based restaurant Second Salem.
A holiday enhanced “mulled” wine was a returning feature of this year’s event, Silvius said.
Photos from the event follow.